I’ve decided to start a series. I thought of a great name for it. I thought the name should be “Book Reviews of Books that have been Reviewed way too much.” But then I decided that was way too long, so I switched it to “Book reviews of books that have been reviewed 100 times.” It’s a little catchier, maybe, but still too long.

So I picked out a good thinking rock and I pondered, with one hand under my chin and my other arm draped across my knee. I sat that way for a while, just thinking and staring at the ground. Then it hit me.

“Book reviews of books you should’ve already read.” Thinner by two words, sleeker, shinier. But it still didn’t have that something, that oomph that makes you want to park and read through my thoughts on some classics. I needed something better. Something catchier.

“The best of the frequently reviewed.” Different, new, still a little bland.

“My reviews of books you already reviewed.” This one was a little underground, kind of urban artist almost. Presumptuous and pompous. Like I use a mac and write in the corners of coffee shops.

“Reviews of the frequently reviewed.” I like it. I can hear James Lipton reading this as one of my early works and several audience members clapping quietly. He’d look at me with that stone-faced glare as I take a sip of water out of a coffee mug, and then calmly ask “Where did your inspiration come from?” Then I would, of course, begin some wildly romantic and entirely fictional account of my childhood. Something involving the death of a dog and the conquering of a bully. The only problem with this vision is I’m not an actor. I’m simply assuming that by the time this all happens, they’ve hired Lipton for the spin off “Inside the Writer’s Portfolio.”

Anyway, back to the title. With all its charm, I still didn’t think the latter had everything a catchy series title needed. There was no pizazz, no zest, no BAM factor. What I needed was a chrome grill for this hot rod. Some sparkle right up there in the front.

Which word did I pick?

How about ‘new?’ It has everything. Freshness, hipness, ‘cool’-ness. Everybody loves new. “I want new shoes, a new car. A new house, a new job. New clothes, new friends.” Everything is better new, right?

So try this line on for size, and take in that luxurious new title smell.

“New Reviews of the frequently reviewed.”

Wow. Check this space for the first installment, coming soon.